Alberello on Etna, on a chestnut pole, is something that is part of the culture or the landscape of Etna so it should be saved. The other day I had a funny experience where there was an agronomist talking about ways of training vines and he said, “Oh, Guyot (spalliera), whatever, but I will never suggest to plant alberello because it’s too expensive. You don’t find the people to work with.” And I was shocked. So, when it was my turn to reply I said, “Look, I don’t care to spend more cents to make the alberello in my vineyard, but because these things are alberello I will be marketing, so, at the end, I will get more by putting this in front of the people.

Look, you buy a bottle of my wine. This is the way we’re doing it. We keep this land, we are gardeners. First of all, we are to keep this natural and this beautiful place here with terraces, you cannot just destroy it to save a few cents per bottle, I mean, wine is a luxury thing. You can live without wine, but if you had to drink a wine, you must drink a good wine with history and quality.